Direct Primary Care is where you and your doctor are ‘directly’ connected with no middlemen like your insurance company.

Direct Primary Care involves a monthly membership which grants you access to your doctor.

Why does this matter?

1.) More time to meet with your doctor

2.) Less expensive healthcare

3.) Care that is decided by you and your doctor; not an insurance actuary in an office 3 states away who has never met you.

“Direct Primary Care is the free market applied to healthcare. It’s medicine finally taking the best elements of other business models such as Amazon Prime, Netflix, and Hulu and applying them to an industry that is 10 or 15 years behind the rest of the world in terms of business structure. It brings a very high value, low cost model to the masses”
— Dr. Josh Umbehr, Atlas MD


How will Direct Primary Care change how you receive and maintain your health?

This transformative model of care will reshape the healthcare system in America. Sadly, the obvious is ignored; but recognizing that preventing health problems from occurring in the first place is the cheapest route. In fact, research shows close to 70% of all health dollars in America are coming from suboptimal health choices that could be addressed in the Physicians office before there effects are felt. However, physicians are not rewarded when they keep their patients healthy or spend time to educate them. Strangely, the more often you are sick the more money a doctor makes! Direct primary care aligns your health with proper payment incentives. You can visit the clinic, talk with your doctor, email any questions, or even text/call your physician. If you are kept healthy by the physician, you don’t have to visit the clinic as often! You benefit by having better health, and the doctor benefits by having more time.

In addition, we have witnessed, with great frustration, the difficulties for patients to develop and maintain a strong working relationship with their doctor in the present healthcare system. How can a doctor truly know how your body works as your insurer constantly sends you to different urgent cares and ERs. When you come to the clinic, you hardly can speak to your physician and then he has to move on to the next patient. Was that prescription he just gave you really what you needed, or might it have been better to listen to your concerns a little longer? Zion Asher will do its best to quarterback your care in the primary care environment and, when a specialist is needed, have close communication with your other providers. That is what your family doctor use to be able to do. By using Direct Primary Care, your physician will have the time to do this for you again.

How do we have so much time for you as a patient? Because we are not using insurance. Believe it or not, most of the time spent by doctors not in Direct Primary Care is spent filling out billing medical record forms, dealing with insurance bureaucracy and making sure they pay the bills. Vast amounts of time are freed by simply walking away from an antiquated healthcare insurance model.

Time for you! Our clinic can give you all the time you need to address your health concerns. It even allows us to simply be humans with you and get to know you. Guess what? It is not just the doctor who is having time saved. Your time is saved! Waiting in the waiting room for 2 hours? When did that become acceptable? And why come to the clinic if you don’t need to? If the issue does not need a visit to the clinic, we can treat over the phone, text, or email. Customer service that cares about your time is important! So important, that if you are waiting for your appointment more than 20 minutes you will get a credit of $20.00 off your next months membership. Healthcare should not be exempted from the expectation of having good customer service!

Better care AND …. Lower Cost! We have negotiated wholesale labs and wholesale medications that dramatically lower your healthcare expenses. Often a patient can pay for the membership just on the savings they receive!

We encourage you to dig deeper in our website and discover why we are so EXCITED about what we are bringing to you! Testimony of patients who have gone to other Direct Primary Care practices reveals that they would never go back to the old way. Direct Primary Care is simply superior. Period!